Amazon Smile is a website operated by Amazon with the same products, prices, and shopping features as Amazon.com. The difference is that when you shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price of eligible products to the charitable organization of your choice. Set “Trout Unlimited” with the Madison location as your charity and you will be giving to the SWTU with every purchase. It adds up over time, and the Chapter has already received $433 through this program!